Juror Social Media Research: Go Beyond Voir Dire

What We Do

At Foresight, we analyze the public social media presence of potential jurors to help you gain insights beyond what voir dire can reveal. We review their posts, likes, affiliations, and interests to surface attitudes, biases, and life experiences that may influence decision-making.

Here’s how it works:

• Juror Snapshot Reports – We deliver a concise profile for each juror: education, occupation, social media presence, and flags for potential bias.
• Behavioral Indicators – We assess political leanings, lifestyle cues, views on law enforcement or litigation, and personal values.
• Risk Flags – Posts or engagement patterns that may suggest strong views on corporations, damages, or legal systems.
• Real-Time Monitoring – If needed, we track new posts or changes during trial to alert you to shifting risk.
  

All this is drawn strictly from public, open-source sources, in full compliance with ABA ethics rules and local bar standards.

Why It Matters

Jurors don’t step into the courtroom with blank minds. Their beliefs, experiences, and even what they share online influence how they see your client, witnesses, or evidence.

• Social media gives you a window into how they think and what they value.
• Early detection of red flags lets you refine strikes and voir dire strategy.
• Identifying favorable juror patterns helps you target messaging and themes that resonate.
• Because we maintain ethical boundaries and use only public data, you get clarity without overreach.
  

When you combine social media research with mock juries or jury reports, you get a holistic view: both how people think online, and how they react in a moderated juror environment.

Ethical & Legal Considerations (Important for Context)

• The ABA’s Formal Opinion 466 allows social media research so long as no prohibited “communication” is made.
• Courts and bar ethics guidelines emphasize that accessing only public posts is key, and you must avoid sending connection requests, friend invites, or any action that the juror might perceive as outreach.  
• Jurors’ names may become sensitive; some jurisdictions require a judge’s permission to unmask or track jurors post-verdict.  
• Courts now routinely include social media instructions to jurors during trial to guard against outside influence.  

How to Use This Service in Your Trial Strategy

1. Integrate with voir dire – Use the profiles to shape your questions and minimize surprise.
2. Test themes – Align opening/closing arguments with values and language jurors display online.
3. Mitigate risks – Flip or exclude jurors whose research suggests strong predispositions.
4. During trial alerts – Monitor if jurors post new content as the trial evolves.
5. Support settlement strategy – Use the insights to frame pressure or settlement posture with predictability.